Welcome to the Studio Museum in Harlem, where art and culture come alive. Get ready to experience a vibrant transformation as the museum unveils its bold new branding and redesigned website. Celebrating its role as a hub for artists of African descent, the Studio Museum introduces a captivating visual identity and a custom typeface called 'Studio Museum Black.' Join us as we explore the exciting changes that will elevate the museum's mission and create a truly immersive experience. Let's dive in!
A Fresh Look for a Storied Institution
Discover the Studio Museum's bold new branding and graphic identity.
The Studio Museum in Harlem has undergone a stunning transformation, unveiling a new visual identity that captures the essence of this historic institution. With a bold new logo, custom typeface, and redesigned website, the museum is ready to make a statement.
The new branding reflects the Studio Museum's mission as a nexus for artists of African descent and a place for the exchange of ideas about art and society. It celebrates the power of Black art to connect, educate, inspire, and shift culture. Get ready to explore the exciting changes that will redefine the museum's identity and impact.
A Beacon of Community and Culture
Discover the symbolism behind the Studio Museum's new logo and its connection to Harlem.
The Studio Museum's new logo serves as a beacon, representing its role as a community-centered institution in Harlem. The stacked words in the logo create a stepped effect, reminiscent of the neighborhood's historic architecture and the design of the museum's upcoming building on 125th Street.
This figurative stoop not only pays homage to the rich history of Harlem but also symbolizes the museum's commitment to being a gathering place for artists and a cultural hub for the community. Discover how the logo captures the spirit of the Studio Museum and its deep roots in Harlem.
A Typeface That Tells a Story
Explore the Studio Museum Black typeface and its significance in the new branding.
The Studio Museum Black typeface, a custom creation based on the Fragment font, plays a crucial role in the museum's new visual identity. It combines elegance with utilitarianism, featuring refined serifs and an accessible sans-serif.
Discover how this typeface embodies the museum's commitment to artistic excellence and accessibility. Dive into the details of its design and learn how it enhances the overall brand experience.
A Palette Celebrating Blackness
Uncover the significance of the black, white, and gray color palette in the Studio Museum's branding.
The core palette of the Studio Museum's new branding consists of black, white, and gray. These colors are not only visually striking but also hold deep symbolism. Black represents the range and beauty of Blackness, while the grayscale references the materiality of the museum's new building.
Learn how the color palette reinforces the museum's commitment to celebrating and elevating Black art. Discover how these colors come together to create a cohesive and impactful visual identity.
A Redesigned Website for a Digital Future
Explore the Studio Museum's revamped website and its role in expanding digital access to art.
The Studio Museum's redesigned website is more than just a fresh look—it represents a commitment to embracing the digital age. With an ongoing digitization project, the museum has made its permanent collection accessible online, bringing thousands of artworks and artist biographies to a global audience.
Discover how the new website enhances the museum's mission of connecting artists and audiences. Dive into the digital features that make exploring the Studio Museum's collection and exhibitions a truly immersive experience.
A Legacy of Art and Community
Learn about the Studio Museum's rich history and its exciting future.
For over 50 years, the Studio Museum in Harlem has been a cultural landmark, celebrating the art and voices of African descent. Now, with the construction of a new building underway, the museum is entering a new chapter in its storied history.
Explore the museum's legacy and its commitment to serving artists and the community. Learn about the national touring exhibition that brought the Studio Museum's collection to new audiences and get a glimpse of what the future holds for this iconic institution.
